Xian Greenland Pico International Convention and Exhibition Center (GPCEC) was jointly developed by Pico Group and Shanghai Greenland Group, a leading property developer in China.

GPCEC is strategically located in the Xian Hi-tech Industrial Development Zone, the city's modern central business district (CBD) and international gateway for Xian and Shaanxi Province. With two nearby international 4- and 5-star hotels, and within 20 minutes of the Bell Tower in the old city centre, GPCEC is now a key infrastructural landmark in the new CBD.

With total built-up space of 30,000 sq. m. including four exhibition halls and 10 meeting rooms, GPCEC is the ideal venue for hosting international, regional and national exhibitions, conventions and corporate events, as well as cultural and social activities